Istac promotion GmbH is a certified member of the Association of Austrian Advertising Merchants (Verband österreichischer Werbemittelhändler, VÖW).
VÖW is a representative association of promotional item distribution companies in Austria. It was founded in 1991 with the aim of promoting the importance of promotional items in the communication mix in a sustainable manner.
VÖW is also a member of EPPA (European Promotional Products Association), a European representational association advocating the promotional material industry within the EU.
Promotional items have a high priority for businesses when it comes to marketing. Numerous studies have looked into the effect of how physical advertising materials change consumers and customers perception a brand.
The studies were commissioned by the VÖW and financed by the Austrian promotional material dealers. They highlight the capabilities of advertising materials (promotional items) and their effect.
PSI (Präsent Service International) is the European promotional items dealer and supplier association. Founded more than 50 years ago, PSI has developed into a key link between producers and distributors. They are also an organizer of trade fairs, a digital platform for product databases, organizing training and further education for employees in the promotional products industry.